Idea 3G has caused further commotion in the UPA government
with its new ad
campaign in which it gives clear indications of targeting the as yet
untapped afterlife market. The opposition was quick to react to the ads,
demanding an explanation from the government about how the afterlife spectrum
was allocated.
This is the latest in a series of innovative business
strategies used by Idea, which earlier made an attempt to partner with the
Ministry of Health and Family Welfare to help control the
population of India. However, the Ministry politely declined the
offer for the partnership saying that it was a bad idea and Idea was thus forced to
move on with its next idea.
“This is a huge opportunity waiting to be exploited. Now you
can use 3G services even in your afterlife. Not even death can separate us from
our customers. ”, said a visibly emotional Idea 3G marketing manager on the
condition of anonymity, as he said he got threatening calls from all over the
country after he had masterminded the population control ad campaign, though he
admitted he still had no clue why he was being targeted.
However, the opposition was quick to launch another attack
on the already troubled UPA government.
Arnab Goswami, anchor of the popular discussion show News Hour, added fire
to the opposition’s voice. “The nation
wants to hear how the spectrum allocation was made. This seems to be a clear
case of favoritism towards one company. Why aren’t other companies targeting
this market yet? We only see Abhishek Bachchan promoting this afterlife
network, but what about Ranbir Kapoor? The poor chap is playing
an old man and still trying to sell DoCoMo to mortals. This is unfair”
When contacted, the Congress spokesperson Mr. Abhishek Manu
Singhvi refused to comment. “I am trying to contact the High Command but my
Idea network signal is weak”, he said.
