Idea 3G targets afterlife market – makes life more difficult for UPA

Idea 3G has caused further commotion in the UPA government with its new ad campaign in which it gives clear indications of targeting the as yet untapped afterlife market. The opposition was quick to react to the ads, demanding an explanation from the government about how the afterlife spectrum was allocated.

This is the latest in a series of innovative business strategies used by Idea, which earlier made an attempt to partner with the Ministry of Health and Family Welfare to help control the population of India. However, the Ministry politely declined the offer for the partnership saying that it was a bad idea and Idea was thus forced to move on with its next idea.

“This is a huge opportunity waiting to be exploited. Now you can use 3G services even in your afterlife. Not even death can separate us from our customers. ”, said a visibly emotional Idea 3G marketing manager on the condition of anonymity, as he said he got threatening calls from all over the country after he had masterminded the population control ad campaign, though he admitted he still had no clue why he was being targeted.

However, the opposition was quick to launch another attack on the already troubled UPA government.  Arnab Goswami, anchor of the popular discussion show News Hour, added fire to the opposition’s voice.  “The nation wants to hear how the spectrum allocation was made. This seems to be a clear case of favoritism towards one company. Why aren’t other companies targeting this market yet? We only see Abhishek Bachchan promoting this afterlife network, but what about Ranbir Kapoor? The poor chap is playing an old man and still trying to sell DoCoMo to mortals. This is unfair”

When contacted, the Congress spokesperson Mr. Abhishek Manu Singhvi refused to comment. “I am trying to contact the High Command but my Idea network signal is weak”, he said.