Angels in the Crowd

Of late there has been a growing buzz in the early stage investments space – lots of seed stage funds, incubators and entrepreneur mentoring platforms have come up – which is definitely a very encouraging sign. An interesting innovation in this area is the advent of crowd funding platforms for startups, which – simply put – allow the crowd (people like you and me) to participate in the early stage funding process. [You can give GrowVC a whirl in case you haven’t already – a global platform that connects entrepreneurs with funders and mentors. Another similar example is AngelList. In a way, SecondMarket also allows one to get a piece of the pie of private unlisted firms, although it is more of secondary sale]

Crowd funding for startups is undoubtedly an exciting phenomenon – as it turns the traditional investing model on its head – wherein typically the ‘smaller’ investor comes in only when the company becomes ‘larger’ – large enough to have got listed on a stock exchange with all the regulatory hurdles cleared – thus making sure that the ‘small’ investor’s interest is safeguarded (as it is not efficient for people like you and me to perform a thorough due diligence of a company to invest an amount as small as say Rs. 10,000.).

The big plus of such a concept is for the startups themselves – they get a platform to showcase their product/service, and also a forum where they can get a general perception of how good their business model is according to the ‘crowd’ (Although the ‘crowd’ – who are mostly investors – may not really be the ‘end customers’ for the startups – so it is possible that even the ‘crowd’ may not be able to appreciate the solution that the startup is intending to provide). Not to forget, of course, the main objective – which is to get themselves some funding!

From the funders’ point of view, apart from being an opportunity for ‘small’ investor to be part of the early stage investment space, it also creates a pool for early stage funds to build a pipeline of deal flow.

There are big challenges to be overcome though. For one, the platforms have to strike the right balance between the following two extremes
- Potential investors ending up NOT investing in startups – because it may not make sense to invest a lot of time to study the startup/entrepreneur/ business model – given the amount they want to invest is so small [As against, angels/seed stage funds – who spend a lot of time to understand the startup and the entrepreneur, but also invest a substantial amount]
- Potential investors following a herd mentality – and ending up (frivolously?) investing small amounts, but in large numbers [GroupOn/Facebook Valuations on SecondMarket?]

Moreover, the Capital Market regulators would also come into picture – making the regulatory environment more stringent (which is of course, good in a way!) [The SEC has already shown its inquisitiveness towards the SecondMarket transactions!]

We have already seen the rise and (relative) fall of the Microfinance industry. We probably need to keep a check to make sure the ‘Microequity’ concept sees a comparatively smooth sailing.

Value of an Idea

This post featured on Ideabing

Many successful internet ventures are based on the simple concept of connecting buyers and sellers - eBay allows people to buy and sell stuff over the internet , JustDial makes it easy for local service providers to reach out to customers, Job Portals (Naukri, Monster, Timesjobs) connect job seekers with employers, Property Sites (99acres, Indiaproperty) connect property buyers with property sellers, Platforms like SecondMarket connect buyers and sellers of private company stocks, and so on. The idea is to find a niche (except eBay which is the most generic) and then build a forum that connects people around that niche – taking care of all the requirements specific to that niche . The value addition for users is tremendous - it creates a platform where information is exchanged about the supply and demand of the object in question - eventually resulting in a price that tends to be fair for both parties.

The context of this post is the recently launched OpenInvo - a platform for buying and selling ideas. The proposition here is that people like you and me can post their business ideas on a forum - and parties interested in executing the same can 'buy' the ideas. The prospect is superexciting – now you have a market for something as intangible as a thought in your head! Of course, as OpenInvo explains, the ideas on ‘Sale’ could be in various stages – from a mere three lines of concept to a fully thought out plan to partial execution – and the value of the idea would vary accordingly. The buyers, OpenInvo expects, would mostly be companies looking out for new ideas in their domains of interest and having the financial muscle to execute.

That apart, what makes me curious is as a seller of an idea – how will you decide for how much will you sell an idea for! The very fact that you are putting your idea for sale shifts the power to the buyer (if you believe it in so much, why don’t you execute it yourself?). This is what makes this concept different from Angel Investments where the ‘Idea Owner’ is only seeking funding and mentoring and not an outright sale. Also it is really difficult to claim ‘owning’ an idea – that is where execution wins. Execution is tangible – something for which you can demand value. Ideas, if not backed by execution, are (mostly) worth next to nothing.

Nevertheless, it will be interesting to see if OpenInvo makes it to the list of ‘successful online market places’ I listed earlier.